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Email Marketing
 

70% of US Internet users have made a purchase as a result of email marketing. This is the reason your inbox is full of mostly unsolicited advertisements. The fact is, email remains one of the most cost-effective methods of reaching consumers. Whether you are looking for advice on how to communicate with your current customers or are looking to outsource your email entirely, iDesign Consulting has the experience to find your best solution.

Our email services include strategy, creative development, delivery, compliance, and list management. Our goal is to provide you with a combination of direction and tactical execution in order to meet your marketing goals.

 

Email Best Practices (From ClickZ)

Gain 'Active Consent'
Deepen Personalization
Recognize Levels of Permission
Deploy Reminder Services
Expand Use of Advocacy
Adopt Cross Brand/Cross Vendor Programs
Measure Performance and Return on Investment
Improve "Frequency" Management

Industry Associations

American Marketing Association
Direct Marketing Association (DMA)
Association for Interactive Media (AIM)
Network Advertising Initiative (NAI)
Email Service Provider Coalition (ESPC)
Institute for Spam and Internet Public Policy (ISIPP)
Business Marketing Association (BMA)
eMarketing Association
Federation of European Direct Marketing(FEDMA)

 

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